SEC Form 4 · Rule 10b5-1 trading plans
Vital Farms, Inc. (VITL)
- 40Trades filed under a plan
- 9Plan adoption dates stated
- 7Quarterly results prints on file
- 1Trades in the days before a print
In the 2025 filing year, Vital Farms, Inc. filed 23 Form 4 statements whose footnotes name a Rule 10b5-1 trading plan, by 5 reporting owners, covering 40 transactions filed under those plans and 657,456 shares. 23 of those filings carry the SEC's own AFF10B5ONE adoption flag; the other 0 name a plan in a footnote and carry no flag. 7 results prints are on file in the same window, which is what makes the interval below measurable.
Trades filed under a plan in Vital Farms, Inc. 40
- Diez-Canseco Russell — 2025-01-13 · S · 3,100 shares
- Diez-Canseco Russell — 2025-01-13 · S · 11,642 shares
- Diez-Canseco Russell — 2025-01-13 · S · 24,386 shares
- Diez-Canseco Russell — 2025-01-13 · S · 5,500 shares
- McKeon Kathryn — 2025-01-13 · S · 12,300 shares
- Bal Joanne — 2025-01-17 · S · 28,246 shares
- McKeon Kathryn — 2025-01-17 · S · 12,300 shares
- OHAYER MATTHEW — 2025-01-21 · S · 1,300 shares
- OHAYER MATTHEW — 2025-01-21 · S · 12,606 shares
- OHAYER MATTHEW — 2025-01-21 · S · 9,594 shares
- OHAYER MATTHEW — 2025-01-21 · S · 500 shares
- Diez-Canseco Russell — 2025-02-12 · S · 44,970 shares
Plan adoption dates stated in Vital Farms, Inc. 9
- 2023-06-07 — stated in 4 filings
- 2023-06-08 — stated in 3 filings
- 2024-05-28 — stated in 2 filings
- 2024-08-14 — stated in 1 filing
- 2025-03-13 — stated in 2 filings
- 2025-03-14 — stated in 7 filings
- 2025-05-12 — stated in 2 filings
- 2025-05-15 — stated in 1 filing
- 2025-05-16 — stated in 1 filing
Quarterly results prints on file in Vital Farms, Inc. 7
- 2025-02-27
- 2025-05-08
- 2025-08-07
- 2025-11-04
- 2026-02-26
- 2026-05-07
- 2026-08-06
Trades in the days before a print in Vital Farms, Inc. 1
- 0 days before the 2025-08-07 print — 2025-08-07 · S · OHAYER MATTHEW · 5,000 shares
- 6 days before the 2025-08-07 print — 2025-08-01 · S · OHAYER MATTHEW · 19,957 shares
- 6 days before the 2025-08-07 print — 2025-08-01 · S · OHAYER MATTHEW · 10,043 shares
- 8 days before the 2025-02-27 print — 2025-02-19 · S · OHAYER MATTHEW · 11,500 shares
- 8 days before the 2025-02-27 print — 2025-02-19 · S · OHAYER MATTHEW · 12,500 shares
- 15 days before the 2025-02-27 print — 2025-02-12 · S · Diez-Canseco Russell · 44,970 shares
- 15 days before the 2025-08-07 print — 2025-07-23 · S · OHAYER MATTHEW · 5,000 shares
- 27 days before the 2025-08-07 print — 2025-07-11 · S · Wrede Thilo · 1,200 shares
- 37 days before the 2025-02-27 print — 2025-01-21 · S · OHAYER MATTHEW · 1,300 shares
- 37 days before the 2025-02-27 print — 2025-01-21 · S · OHAYER MATTHEW · 12,606 shares
- 37 days before the 2025-02-27 print — 2025-01-21 · S · OHAYER MATTHEW · 9,594 shares
- 37 days before the 2025-02-27 print — 2025-01-21 · S · OHAYER MATTHEW · 500 shares
Interval to the next reported results date
For each transaction filed under a plan, the days between the transaction date and the company’s next results print. These are the dates the filings state, printed as an interval; the page draws no conclusion from them.
- 1Within 5 days of a print
- 5Within 10 days of a print
- 0Shortest interval, in days
- 0Trades with no later print on file
- OHAYER MATTHEW 2025-02-19 · S · 8 days before the 2025-02-27 print · EXECUTIVE CHAIRPERSON
- OHAYER MATTHEW 2025-02-19 · S · 8 days before the 2025-02-27 print · EXECUTIVE CHAIRPERSON
- OHAYER MATTHEW 2025-08-01 · S · 6 days before the 2025-08-07 print · EXECUTIVE CHAIRPERSON
- OHAYER MATTHEW 2025-08-01 · S · 6 days before the 2025-08-07 print · EXECUTIVE CHAIRPERSON
- OHAYER MATTHEW 2025-08-07 · S · 0 days before the 2025-08-07 print · EXECUTIVE CHAIRPERSON
Adoption dates, as the filings state them
- 2023-06-07 stated in 4 filings
- 2023-06-08 stated in 3 filings
- 2024-05-28 stated in 2 filings
- 2024-08-14 stated in 1 filing
- 2025-03-13 stated in 2 filings
- 2025-03-14 stated in 7 filings
- 2025-05-12 stated in 2 filings
- 2025-05-15 stated in 1 filing
- 2025-05-16 stated in 1 filing
As the filings state it: “10b5-1 trading plan adopted by the Reporting Person on June 8, 2023”
Reported results dates on file
- 2025-02-27
- 2025-05-08
- 2025-08-07
- 2025-11-04
- 2026-02-26
- 2026-05-07
- 2026-08-06
A proxy statement is on file for this company in the same window, which is where a company states its own trading policy.
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Form 4 statements and their footnotes from the SEC’s EDGAR full-text search, and this company’s results dates, industry classification and state of incorporation from the SEC submissions API. The page prints the dates the filings state and the interval between them; it draws no conclusion from them.